Hi, I'm Preethi Shreeya.
I design clarity into complex systems.
I work at the intersection of product design, strategy and AI. 8+ years designing complex B2B systems across fintech and marketing platforms. I see patterns others miss; in systems, user behavior and team dynamics, and translate them into solutions that actually ship.
Bangalore, India
5:14:30 GMT+2
With Cloudy
At Seattle Salesforce Office, presenting designs
Munch & Learn Inauguration
Messaging Team Meeting
Some highlights from the past year - 2025
Work.
A selection of recent projects.
WhatsApp Messaging Channel
Scaled design strategy across 2 platforms and myriad teams to drive $300M impact
Enterprise design
Cross team collaboration
B2B Marketing Automation
Salesforce
Mobile App Messaging - Push
Redesigned push notifications which became the backbone for rich mobile messaging for Marketing on Core, driving $100M in projected revenue
Enterprise Design
Cross-functional Leadership
AI Vision
Salesforce
Culture & Community Building
How I helped shape design culture & created spaces for collaboration at Salesforce India
Design Leadership
Culture Building
Salesforce
Writing.
Thoughts penned down.
Voice.
Reflections on design practice.
Riffing on design lessons
Video.
Design ideas on screen.
I design clarity into complex systems.
Charging my mind
In my zone
